Problem to be solved: The word "signage" is a broad term. In the terms of a music festival it's an all-encompassing word for anything printed that has text and/or graphics. It can be directional, informational, partner directed, or simply just "vibe". It’s everything from the artwork on the stage to the arrows that tell you where the restrooms are.
My Approach: Cohesiveness. To make every piece of signage look like it all lives in the same world. Using clever color techniques and style guide adaptation, I guide the concert goer to everywhere they want to go.
Stage Design
The Big "Arch"
The Tiki Entrance "Arch"
Scaff Tower Directional and Vibes
Captain's Galley
